Senior Yield Manager, Digital Advertising

The ideal candidate has deep expertise in digital media monetization within a media company environment and brings strong applied AI capabilities to enhance data analysis, automation, and decision-making.Outcomes You7ll DeliverDrive measurable revenue growth across digital inventory through optimized pricing, demand allocation, and yield strategies.Improve CPMs, fill rates, and overall monetization efficiency across display, video, mobile, and CTV/OTT inventory.Increase programmatic revenue contribution through optimized auction dynamics, demand path efficiency, and deal structuring.Deliver accurate and reliable revenue forecasts in partnership with Finance, aligning yield strategies to company financial targets.Enhance forecasting accuracy and revenue performance through the application of AI-driven insights and predictive analytics.Improve inventory utilization to ensure maximum revenue delivery across monetization channels.ResponsibilitiesManage and optimize yield across all digital inventory, including display, video, mobile, and CTV/OTT.Analyze pricing strategies, floor prices, and demand sources to maximize revenue and fill rates.Continuously monitor performance and adjust tactics to improve CPMs and overall yield.Forecast inventory supply and demand to inform pricing and sales strategy.Partner with Sales to package inventory effectively and support high-value deals.Partner closely with Finance to develop, refine, and maintain revenue forecasts.Analyze large datasets to identify trends, revenue opportunities, and performance gaps.Build dashboards and reporting to provide visibility into performance and inform decision-making.Leverage AI tools and techniques (e.g., predictive modeling, automation, anomaly detection) to enhance analysis and uncover revenue opportunities.Oversee programmatic demand channels including SSPs, exchanges, and header bidding partners.Optimize auction dynamics, deal structures (PMP, PG), and demand path efficiency.Collaborate cross-functionally with Ad Operations, Sales, Product, Engineering, Finance, and Data teams.Support campaign delivery strategy to ensure optimal monetization without negatively impacting user experience.Qualifications2–5+ years of experience in data analysis at an advertising focused media company.Proven experience in yield management and revenue optimization focused on direct and programmatic advertising. You follow through even against the toughest challenges.Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.Fairness over Popularity – You approach decisions with a scientists mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek otherss perspectives, and manage emotions in decision-making.#J-18808-Ljbffr