Who We Are This is the role for someone who is obsessed with the craft. Develop, launch, and scale YouTube video ad campaigns with a direct-response lens — VSLs, hooks, audience segmentation, the worksOwn daily budget management and optimization — pacing, bidding strategy, creative rotation — with strict ROAS and CPA targetsCollaborate closely with our copy and creative team to develop ad angles and brief winning concepts; you'll direct creative, not just run itBuild and manage structured creative testing frameworks — not random experiments, but rigorous tests that produce actionable signalOwn conversion tracking and attribution — Google Analytics, server-side tracking, and the data infrastructure that makes confident scaling possibleReport campaign performance clearly to leadership; you communicate what the numbers mean, not just what they are(Bonus) Bring Meta experience or the hunger to cross-train as we expand channelsThis role will grow into seven-figure monthly ad spend as we scale. You've only managed small budgets and want to "learn at scale" on our dimeYou need two weeks to pull a report and three meetings to make a campaign decisionYou think "testing" means running two ads and picking the winner after a weekendYou blame the algorithm when things don't convert instead of asking harder questions about the creative, the hook, or the funnelYou want a role where you execute someone else's strategy without ever having an opinion of your own Show your work, don't just describe it.A brief explanation of your approach to creative testing on YouTube — what does a proper test look like to you?Bonus: A 2–3 minute Loom walking through a campaign you're proud of — what you did, what you'd do differently, and what it taught you.Results are the only resume that matters here.
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