Senior YouTube Ads Media Buyer

Many media buyers want a nice, stable account to babysit.

Set the budget. Pull the weekly report. Optimize a bid here and there. Call it a day.

If that's you, we genuinely wish you well. But this is not that role, and we're not that company.

Keep reading only if the idea of owning millions in ad spend — and watching your decisions move real revenue in real time — genuinely excites you.

Who We Are

The Legendary Lab is one of the fastest-growing health companies in America — #6 in health, according to Inc. Magazine. We help people reclaim their metabolism, cut through Big Food's lies, and take back control of their health. Our programs change lives. Our community is growing fast. And we're just getting started.

We're profitable. Founder-led. No VC money and no runway anxiety. We need someone elite to come in and help us scale our ad spend profitably.

Why This Role Is Different

Here, the feedback loop is immediate and unforgiving in the best way. You launch a campaign and you know by end of week whether it worked. You test a new hook, a new audience, a new angle… and the data tells you the truth fast.

You will not be one of fifteen buyers managing slices of a bloated enterprise account. You will be the YouTube buyer. You'll own strategy, execution, testing, and scaling. When we hit our targets, you'll know your hands built that. When something breaks, you'll fix it — and you'll know exactly why it broke.

This is the role for someone who is obsessed with the craft.

What You'll Own

In the first 15 days, you'll audit what we have, identify what's working, and build the testing infrastructure to start beating it.

From there:

Develop, launch, and scale YouTube video ad campaigns with a direct-response lens — VSLs, hooks, audience segmentation, the worksOwn daily budget management and optimization — pacing, bidding strategy, creative rotation — with strict ROAS and CPA targetsCollaborate closely with our copy and creative team to develop ad angles and brief winning concepts; you'll direct creative, not just run itBuild and manage structured creative testing frameworks — not random experiments, but rigorous tests that produce actionable signalOwn conversion tracking and attribution — Google Analytics, server-side tracking, and the data infrastructure that makes confident scaling possibleReport campaign performance clearly to leadership; you communicate what the numbers mean, not just what they are(Bonus) Bring Meta experience or the hunger to cross-train as we expand channelsThis role will grow into seven-figure monthly ad spend as we scale. The person who builds the foundation will own the machine.

You Are Not Right for This Role If...

You've only managed small budgets and want to "learn at scale" on our dimeYou need two weeks to pull a report and three meetings to make a campaign decisionYou think "testing" means running two ads and picking the winner after a weekendYou blame the algorithm when things don't convert instead of asking harder questions about the creative, the hook, or the funnelYou want a role where you execute someone else's strategy without ever having an opinion of your own

You Are Exactly Who We're Looking For If...

You have 3–5+ years of YouTube / Google Ads media buying experience, ideally in direct-to-consumer health, supplements, or information productsYou've managed daily budgets of $15k–$25k+ and scaled accounts profitably — and you can show us the receiptsYou understand the full direct-response equation: the hook pulls them in, the VSL builds belief, the funnel converts them, the data tells you the truthYou're as comfortable in a Google Ads dashboard as you are in a creative brief — you know that great media buying and great creative are inseparableYou're fluent in attribution: Google Analytics 4, server-side tracking, Northbeam or similar MMM tools, and understanding what "true ROAS" actually means post-iOSYou think in experiments. You have a hypothesis. You test it properly. You learn fast and iterate relentlessly.You can articulate your reasoning to a non-technical founder without jargon or condescension — and you ask smart questions before you buildYou bring strong opinions loosely held: you'll advocate for your approach, hear the counter-argument, and commit fully to the direction we choose togetherMeta experience is a meaningful plus — as we expand channels, we want someone who can grow with us

What We Offer

Compensation: $85,000–$120,000 base depending on experience, plus performance bonuses tied to KPIs you directly control. Realistic year-one total comp: $110k–$150k if we hit our targets together.Location: Denver, CO (Golden). Hybrid — we have a strong preference for someone who wants to be in the office most days. The best creative problem-solving happens face to face, not on Slack.Ownership: You are not joining a department. You're working directly with the founders. No three-week approval processes. No bureaucracy. When you build something, it goes live.Growth: We are scaling fast and have big plans. The person who builds this channel with us gets a real seat at the table — and compensation that reflects it.

The Bigger Picture

Every ad you run brings someone through our door who is tired of feeling sick, tired, and lied to by an industry that profits from their confusion. Your campaigns aren't just generating revenue… they're the reason someone starts the program that changes their life.

We take that seriously. We hope you do too.

How to Apply

Send your resume and a short note confirming "I read the whole thing", along with:

At least 2–3 examples of YouTube campaigns you've managed — budget range, industry, and results (ROAS, CPA, spend scale). Show your work, don't just describe it.A brief explanation of your approach to creative testing on YouTube — what does a proper test look like to you?Bonus: A 2–3 minute Loom walking through a campaign you're proud of — what you did, what you'd do differently, and what it taught you.Results are the only resume that matters here. Show us yours.