Company Description Drum Creative is a web design and marketing agency based in Greenville, SC, serving clients in the Upstate and across the region. Led by a StoryBrand Certified Guide, the team focuses on helping businesses clarify their message, strengthen their websites, and improve search visibility. Drum Creative provides services including web design, website development, branding, SEO, digital marketing, video production, and content strategy. For more than 20 years, the agency has helped organizations transform confusing marketing into clear messaging, better online experiences, and stronger digital presence.
Role Description The SEO Strategist drives Drum Creative’s search visibility, authority, and performance across all digital platforms. This role connects modern SEO strategy with real business outcomes by aligning technical architecture, content strategy, and authority building with client goals. This role goes beyond traditional SEO. It ensures Drum and its clients are discoverable in both Google and AI-powered search experiences by turning messaging, speaking engagements, and thought leadership into long-term search visibility. The SEO Strategist is both strategic and technical, responsible for building systems that generate qualified leads, strengthen authority, and support Drum’s growth flywheel.
Qualifications
Strong understanding of technical SEO, site architecture, and structured dataDeep understanding of AI-driven search and evolving SERP behaviorOptimize for AI Overviews, SGE, and LLM-driven discoveryDevelop authority signals including author pages, backlinks, and citationsAbility to translate data into a clear strategic directionExperience building topical authority through content systemsStrong communication/presentation skills with both clients and internal teamsCollaborative mindset across departments Experience with SEMrush, Ahrefs, Screaming Frog, GA4, and Google Search ConsoleFamiliarity with WordPress, Elementor, and ACFWorking knowledge of HTML, CSS, and JavaScriptStrong understanding of schema markup, Core Web Vitals, and site performanceExperience with structured data frameworks and knowledge graphsFamiliarity with LLM search behavior and AI search tools8+ years of SEO experience in an agency or multi-client environment.
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