SEO & AIO Specialist

Oz Marketing is a premier agency in Utah’s advertising industry. For over 15 years, we’ve led impactful campaigns and initiatives for a variety of businesses, including those in the automotive, powersports, recreational vehicle and financial sectors. Our award-winning team consists of tenured experts as well as visionary creatives who leverage the newest technology and data available to deliver captivating work across all projects.

We are seeking an experienced, results-driven SEO & AIO Specialist to join our team. This role will manage the organic search strategy and ongoing performance of approximately 15–25 client accounts, with a primary focus on increasing visibility, qualified website traffic, leads, and measurable business results.

As search continues to evolve, we are expanding our focus beyond traditional SEO to include Artificial Intelligence Optimization (AIO). This position will help ensure our clients remain visible not only in conventional search results, but also within AI-generated answers, conversational search platforms, and emerging discovery experiences.

The ideal candidate understands how to balance technical SEO, content strategy, local search, analytics, and day-to-day account management. They should also be curious about how AI is changing the way consumers research businesses, products, and services. Experience working with automotive dealerships or automotive marketing is strongly preferred.

Key Responsibilities

Develop and execute SEO and AIO strategies for 15–25 client accountsPerform keyword, topic, entity, audience, and competitive researchOptimize website content, metadata, internal linking, site structure, and other on-page elementsIdentify and help resolve technical SEO issues involving indexing, crawlability, redirects, schema, page speed, and Core Web VitalsManage local SEO efforts, including Google Business Profiles, location pages, citations, reviews, and local search visibilityStructure and optimize content to improve its usefulness, authority, clarity, and eligibility for inclusion in AI-generated answersHelp clients build stronger entity recognition, topical authority, and consistent brand information across the webEvaluate visibility within AI-powered search engines, answer engines, and conversational platformsMonitor changes in Google AI Overviews and other emerging AI-driven search experiencesDevelop content recommendations and coordinate with developers, account representatives, and other marketing specialistsMonitor organic traffic, rankings, conversions, leads, AI visibility, and other key performance indicatorsPrepare clear, actionable performance reports and communicate results to internal teamsTest and refine new strategies as search behaviors, algorithms, and AI platforms evolvePrioritize tasks across multiple accounts while maintaining consistent quality and attention to detail

Preferred Qualifications

2+ years of hands-on SEO experienceDemonstrated experience managing multiple websites or client accounts simultaneouslyStrong knowledge of technical, on-page, off-page, and local SEOFamiliarity with AIO, answer engine optimization, generative engine optimization, or AI-powered searchAn understanding of structured data, entity-based search, topical authority, and content credibility signalsExperience with Google Analytics 4, Google Search Console, Google Business Profile, and common SEO research or reporting platformsWorking knowledge of WordPress and basic HTMLAbility to interpret performance data and turn it into clear recommendationsStrong written communication, organization, and project-management skillsA willingness to research, test, and develop strategies in an emerging area where best practices continue to evolveAutomotive dealership or automotive marketing experience strongly preferredAgency experience is a plus

What Success Looks Like

Organic traffic and qualified lead volume improve across assigned accountsClient brands gain greater visibility across both traditional and AI-powered search experiencesSEO and AIO projects are completed accurately and on scheduleTechnical, content, and authority-building opportunities are proactively identifiedContent is structured to be useful to human visitors, search engines, and AI-powered discovery platformsReporting clearly connects SEO and AIO activity to meaningful business outcomesInternal teams receive practical, well-supported recommendations rather than surface-level metricsNew developments in AI search are translated into realistic, actionable strategies for our clients

Compensation and Benefits

Starting salary of $63,000 per year, depending on experienceFull-time, in-office positionHealth insuranceDental insuranceVision insuranceSIMPLE IRA eligibility after one yearEmployer retirement contribution matchingPaid time off and company-recognized holidays

We are looking for someone who takes ownership of their accounts, communicates clearly, and understands that successful search marketing requires both proven fundamentals and the willingness to adapt. This is an opportunity to help shape our approach as we expand from traditional SEO into the rapidly developing world of AI-powered search and discovery.