At Accenture Song, we drive growth and deliver value for our clients by maintaining customer relevance. Our expertise spans the entire journey from ideation to execution, including growth, product and experience design, technology platforms, and integrated marketing strategies. By nurturing strong client relationships and leveraging deep industry insights, we empower our clients to navigate the dynamic landscape with innovative solutions. Discover more about us at www.accenture.com/song.
About the Role
Every day at Accenture Song is unique, presenting endless opportunities for impactful contributions in an exciting environment. Below is an overview of your responsibilities:
The Work
GEO Strategy & Performance Management
Lead and oversee GEO performance across various clients, focusing on enhancing visibility in AI-driven search experiences. Create and implement GEO roadmaps that align with brand and business objectives, including strategies for immediate success and long-term authority building. Establish frameworks for testing to assess factors influencing visibility, citations, and brand recognition. Optimization & Implementation
Identify and execute strategies to enhance AI discoverability through: Content improvements in structure, clarity, and formatting. Technical SEO practices to ensure proper crawlability and indexing. Schema/structured data recommendations when applicable. Entity optimization to align brands, products, and topics effectively. Work closely with content strategists to produce LLM-friendly and citation-worthy content. Conduct audits of client sites and their digital landscapes to identify gaps affecting generative performance. Reporting, Insights & Measurement
Monitor and report GEO success metrics, including: Frequency of citations and brand mentions. Share of voice in generative search results. Visibility coverage for various prompts and queries. Trends in sentiment and recommendations. Transform findings into actionable insights for both clients and internal teams. Create executive-ready dashboards and summaries that clearly convey GEO achievements and future actions. Cross-Functional Collaboration
Work with SEO, PR, content, analytics, and development teams to synchronize GEO efforts across all channels. Support integrated marketing campaigns where SEO, PR, content, and technical enhancements contribute to AI visibility. Educate stakeholders about evolving generative search behaviors and best practices in optimization. Experimentation & Industry Monitoring
Stay informed on the latest trends in: Generative search and AI discovery. Shifts in algorithms for Google and LLM products. New tools, platforms, and measurement capabilities. Conduct ongoing GEO experiments and share insights as best practices internally. Basic Qualifications
5+ years of direct experience in SEO, digital marketing, content strategy, or organic growth. 1+ years of experience using enterprise-level SEO and technology tools. 1+ years of experience with GEO tracking technologies is preferred. Set Yourself Apart:
A genuine passion for GEO, data analytics, and technology. Prior experience managing substantial SEO accounts at a search marketing agency. Creative and analytical problem-solving skills in a data-driven environment. Exceptional communication, presentation, and interpersonal abilities. A knack for simplifying complex solutions for diverse audiences. Experience in fast-paced settings, effectively balancing multiple client needs. Strong networking skills with clients and partners. A collaborative team player dedicated to fostering positive relationships and supporting client growth. Advanced proficiency in Excel, Word, and PowerPoint. Compensation and Benefits
Accenture's compensation is determined by various factors, including office location, role, skills, and experience level. As mandated by local law, we provide a reasonable salary range for this position.
Accenture delivers a competitive benefits package that includes medical, dental, vision, life, and disability coverage, contributions to retirement plans, bonus opportunities, paid holidays, and time off.
Location of Role: The specific role may involve travel to various client locations as required.
Accenture is committed to equal employment opportunities and welcomes diverse candidates. We work to provide reasonable accommodations for individuals with disabilities or religious observances during recruitment and employment.
If you wish to apply and need accommodation, please inform us during the hiring process.
We are an equal opportunity employer and do not discriminate on the basis of any protected characteristic.
Create a free account to keep reading — and to apply.
Create My Free AccountYou're just 60 seconds away from your new Creativeloft account.