SEO Manager

Job Summary Key Responsibilities Own SEO StrategyDevelop and execute a comprehensive SEO roadmap aligned with business goalsContinuously analyze performance and adjust strategies based on data and algorithm updatesOptimize for Traditional & AI SearchOptimize content for search engines like Google and BingPrepare and structure content for visibility in AI-powered platforms such as ChatGPT, Perplexity AI, and Google GeminiImplement strategies for featured snippets, zero-click searches, and AI summariesKeyword & Topic ResearchConduct keyword research with a focus on search intent, semantic relevance, and topical authorityIdentify opportunities across both short-tail and long-tail queries, including conversational queries used in AI toolsContent Optimization & CreationManage writers their optimization of high-quality content that aligns with SEO best practices and user intentApply modern content frameworks (E-E-A-T, entity-based SEO, topical clustering)Collaborate with content, product, and marketing teams to scale content productionTechnical SEOAudit and improve site structure, crawlability, indexing, and page performanceWork with developers to implement structured data (schema), Core Web Vitals improvements, and technical fixesOn-Page & Off-Page SEOOptimize internal linking, headings, and content structureOptimize website architecture, metadata, HTML tags, CSS, and JavaScript to improve site performance and search engine rankings.Develop and execute link-building and digital PR strategiesAnalytics & ReportingTrack, measure, and report on SEO performance using tools like Google Analytics and Google Search ConsoleProvide insights and recommendations based on traffic, rankings, and conversion dataStay Ahead of TrendsMonitor search engine algorithm updates and AI search trendsTest and experiment with new SEO and AI content strategiesRequired Skills & Qualifications Proven experience in SEO (5+ years)Strong understanding of search engine algorithms and ranking factorsExperience optimizing content for both traditional and AI-driven search environmentsExcellent writing and editing skills with a deep understanding of how to create high-ranking contentFamiliarity with SEO tools (e.g., Ahrefs, SEMrush, etc)Working knowledge of HTML, CSS, and basic web development conceptsAnalytical mindset with the ability to interpret data and make decisionsPreferred Qualifications Increased organic traffic and keyword rankingsImproved visibility in AI-generated search results and summariesGrowth in qualified leads and conversions from organic channelsStrong content performance across both search engines and AI platformsPay: $65,000.00 - $95,000.00 per year