You will be responsible for all aspects of running paid advertising, from manager account (MCC) and campaign setup, execution and optimization across Google and Bing, and reporting on key metrics. • Monitor the effectiveness of campaigns as they relate to lead generation on all company locations’ websites. Requirements • 2+ years of experience on Google search and other paid ad types with a track record of delivering success in a similar role. • Proven experience in Direct Response campaigns with attribution, conversion tracking and optimization toward lead generation. • Experience with reporting tools such as Looker Studio or similar.
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