SEO/PPC Specialist

Conduct thorough SEO audits of client and internal websites through a technical, on-page, content and off-site lens, and translate findings into prioritized action plansPerform ongoing keyword research to build strategic, forward-thinking keyword strategies for client websites based on goals and objectives Develop and implement SEO/GEO strategies designed to maximize organic performance and achieve business goals Own AI optimization (GEO/AEO) programs for BrandExtract and clients: monitor and grow brand visibility, citations and share of voice in AI-driven search experiences such as Google AI Overviews, ChatGPT, Perplexity and Gemini Optimize site content and structure for AI discoverability, including structured data/schema markup, entity optimization, and content formatted for answer engines and LLM retrievalAdvise on content types, topics and keywords, and collaborate with copywriters and content managers to ensure keyword and AI-visibility strategies are properly implementedMonitor SEO and AI search performance using tools such as Semrush, Google Search Console, Google Analytics 4, Looker Studio and AI visibility tracking platforms, and communicate changes in industry trends, search engine algorithms and AI search behavior to the team and clients Recommend changes to website architecture, content, internal linking and other factors to improve organic performance, collaborating with development teams to resolve technical issues Build, manage and optimize paid search and display campaigns in Google Ads, Microsoft Advertising and other platforms for BrandExtract and its clients Manage digital advertising budgets and spend, including pacing, bid management and bid strategy adjustments Continuously analyze paid campaigns to identify opportunities, providing recommendations for optimization across ad copy, keywords, ad groups, audiences, targeting, bidding and landing pages Leverage AI-powered campaign tools (Performance Max, Smart Bidding, AI-assisted ad creative) while applying human judgment to guide strategy, budgets and quality Collaborate with internal teams to create and optimize landing pages that improve Quality Score and conversion rates Ensure alignment between paid search and organic search strategies so both channels reinforce one another Report on key SEO, AI visibility and PPC metrics, analyzing and interpreting trends and presenting actionable insights and results to clients Partner with social media managers on paid social campaigns (Google, Bing, Meta, and LinkedIn Ads), providing input on audience targeting, budget allocation and cross-channel measurement Contribute to integrated campaign planning, ensuring search, social and content efforts work together toward client goals Assist in scoping and pitching SEO, AI optimization and paid media programs for new clients and campaigns Help educate the agency and clients on AI search trends and evolving best practices for AI visibility Collaborate with the Analytics Manager on campaign tagging, conversion tracking and additional on-site tracking Plan, execute and measure A/B testing experiments and conversion optimization tests Assist in educating the agency and clients on the benefits of search marketing and the importance of online measurement and performance optimization When Brand Strategists or managers require assistance regarding SEO, AI optimization, paid media, keyword strategies or search performance When social media managers are planning paid social campaigns that intersect with search strategiesWhen new websites, landing pages or content strategies are being scoped or developed Analytical thinker with a healthy attention to detailSelf-starter who requires minimal supervision to stay on task, execute projects, and meet deadlinesStrong communicator (both written and verbal) with the ability to clearly explain complex ideas and present search data and recommendations to clients in an approachable, expert wayA firm grasp of SEO foundational principles across technical, on-page, content and off-site optimizationA working understanding of how AI search engines and LLMs discover, evaluate and cite content, and how GEO/AEO differs from and complements traditional SEODemonstrated success managing PPC campaigns and budgets across multiple accounts A solid understanding of social media platforms, audiences and advertising, with the ability to collaborate effectively with social media managers on cross-channel campaignsCurious and eager to continuously learn about the evolving search, AI and digital marketing landscapeAbility to manage multiple projects at once, balancing competing priorities in a fast-paced environment