SEO/PPC Web Marketing Intern (Paid)

We are looking for an intern interested in learning SEO/SEM, paid search, organic efforts across multiple platforms. The candidate will collaborate with marketing teams (Web, Graphic, & Copywriting) to create, optimize, and manage paid & organic marketing efforts. This position will be a key role in the overall Search Engine Marketing program and requires strong analytic skills. It will focus on increasing our paid & organic search engine visibility, driving visitors to the websites, generating new leads, tracking ROI/spend across multiple platforms. Your Responsibilities (not limited to): • Perform SEO and PPC related activities such as keyword research, management, analysis, bidding, audits, and A/B testing as needed • Track & analyze website analytics utilizing Google Analytics & Tag Manager to optimize conversions & funnels • Translate campaign and website data into actionable plans/recommendations • Identify new opportunities for improving paid/organic search rankings, traffic, conversions, lead generation & downloads • Collaborate with teams to create, manage & optimize advertisements including text, display and retargeting ads • Create reports and summaries for internal communications with recommendations for improvement • Work with Marketing teams(Web, Graphic, & Copywriting) to create optimized assets for websites, blogs, apps, ads, and other digital platforms • Update website content, metadata, & links for maximum optimization and search engine rankings • Monitor performance metrics/KPIs to understand SEO & paid strategy performance Areas you will learn or may already know: • 2-3 years of experience in digital marketing or related role surrounding SEO/SEM/PPC • Knowledge in web tools like Google Analytics, Search Console, SEMRush, • Understanding of HTML & meta data • Knowledge of mobile search, app store optimization, and video search is a plus • Good understanding of marketing technology, campaign development, digital experiences • Strong knowledge of search engine algorithms and Google Ads • Sense of ownership and pride in your performance and its impact on company’s success