SEO/PPC/PPL Specialist

What We're Looking For

We're seeking a motivated, analytical, and growth-focused marketing professional who is passionate about helping businesses succeed. Whether your strengths are in SEO, Google Ads, Google Verified (Pay-Per-Lead), or a combination of all three, we're looking for someone eager to learn, collaborate, and deliver measurable results for our clients.

The ideal candidate possesses strong problem-solving skills, excellent written communication abilities, and a desire to stay ahead of evolving digital marketing trends. Experience with WordPress and other various CMS platforms, basic website technologies, and digital marketing platforms is preferred, but a willingness to learn and grow is equally important.

This position works to develop strategies that increase visibility, generate leads, improve conversion performance, and support long-term client growth. Work will be in the office to coordinate with other team members (no remote applicants will be considered).

Primary Responsibilities Include:

Search Engine Optimization (SEO)

Analyze client websites and identify opportunities for improvement
Develop and implement on-page SEO strategies
Conduct keyword research and identify high-value search opportunities
Optimize website content, service pages, blogs, metadata, internal linking, and user experience
Monitor website rankings, traffic, and performance metrics
Stay current with search engine algorithm updates and industry best practices
Develop local SEO strategies, including Google Business Profile optimization
Conduct competitor analysis and identify growth opportunities
Prepare and present SEO performance reports and recommendations
Collaborate with web designers and developers to improve website performance and search visibility

Google Ads (PPC)

Create, manage, and optimize Google Ads campaigns
Conduct keyword research and audience targeting analysis
Write compelling ad headlines, descriptions, and conversion-focused messaging
Monitor campaign performance, click-through rates, conversion rates, and return on ad spend
Improve Quality Scores through optimization and testing
Perform A/B testing of ad copy, landing pages, and campaign structures
Manage budgets efficiently to maximize lead generation opportunities
Analyze campaign data and identify opportunities for improvement
Develop local, regional, national, and industry-specific advertising strategies
Create detailed reporting and performance recommendations

Google Verified (PPL)

Manage and optimize Google Verified and Local Services Ads campaigns
Improve lead quality and lead volume through strategic optimization
Monitor lead performance, lead quality, booking rates, and conversion trends
Ensure business profiles maintain compliance with Google policies and requirements
Optimize service areas, business information, and customer review strategies
Track and report on campaign performance and lead outcomes
Identify opportunities to improve visibility and increase qualified lead generation
Work closely with clients to ensure profile accuracy and service alignment

General Responsibilities

Work collaboratively with team members in an in-office environment
Demonstrate genuine care for client success and business growth
Protect confidential client information and maintain professionalism at all times
Develop strategic recommendations based on performance data and market trends
Utilize industry tools such as Google Analytics, Google Search Console, Google Ads, Local Services Ads, CRM platforms, keyword research, SERP tools, and project management systems
Adapt strategies proactively based on industry changes and platform updates
Maintain accurate records, reporting, and campaign documentation
Continuously pursue professional development and marketing education

Additional Requirements

Strong written and verbal communication skills
Excellent attention to detail and organizational abilities
Ability to analyze data and make informed marketing decisions
Basic understanding of HTML, CSS, and website structure preferred
Experience with WordPress or similar content management systems preferred
Ability to manage multiple projects and priorities simultaneously
Positive attitude, team-oriented mindset, and willingness to learn
Entry-level to intermediate digital marketing experience preferred

Education

We welcome candidates with a Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or related fields. Equivalent professional experience, certifications, or demonstrated expertise will also be considered.

More important than a specific degree is a candidate's ability to learn, adapt, solve problems, and contribute to client success.

Location

This is an in-office position located in Melbourne, Florida.

Candidates should reside within Brevard County or the surrounding area and be able to work onsite with our team. Remote applicants, overseas contractors, and freelance-only applicants will not be considered for this role.

Grow With Us

We're looking for professionals who are passionate about marketing, committed to continuous improvement, and excited to make a meaningful impact for our clients. If you enjoy solving problems, driving results, and working alongside a collaborative team, we'd love to hear from you.

Pay: $16.00 - $18.00 per hour

Benefits:

Flexible schedule
Paid time off

Application Question(s):

Please list 2-3 dates and time ranges that you could do an interview.
What interests you about SEO and paid search specifically?
What are you hoping to get out of this role over the next 6–12 months?
This role starts as a 1099 contractor and is client-facing. Is that something you’re comfortable with?
What’s one thing you might do to improve a page that isn’t ranking well?

Experience:

SEO: 1 year (Preferred)
SEO tools: 1 year (Preferred)
WordPress: 1 year (Preferred)

Ability to Commute:

Orlando, FL 32801 (Required)

Work Location: In person