Marketing managers can make it all happen, by design.Marketing Manager“It was the Harvard Business Review who proclaimed in 2008 that the MFA was the next MBA. Their bold idea: an art/design education could be the ideal training for that supremely creative endeavor, building a business.A decade later, design has made serious inroads into marketing. Every small to mid-sized company recognizes the importance of good design to their marketing efforts, and many ask their marketing managers to not just manage their customer outreach, but design it too.”Marketing Managers: Connecting to CustomersQ: WHAT DOES A MARKETING MANAGER DO?A Marketing Manager acts as the bootstraps of small to mid-sized businesses. In the past, marketing managers were responsible for evaluating market research for a company’s product or services, developing marketing plans, and delivering effective marketing campaigns to customers. What’s changed in recent years is that companies understand that they need flexible people to control print and Web marketing in-house and are asking marketing staff to shape the message.A successful marketing manager performs a number of challenging responsibilities.
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