Shopper Marketing Strategist

Overview Shopper Marketing Strategist, Account Services Department (This position will be based out of our Syracuse, New York or Rochester, New York offices, or Remote) We are looking for a talented Shopper Marketing Strategist to join our growing team at PHG! Responsibilities Oversee shopper marketing programs for agency clients, including couponing, in-store, retailer-specific partnerships, and other relevant in-store and digital shopper platforms Manage program budgets, performance, optimizations and reporting Collaborate with internal agency teams across departments to support holistic planning for each campaign or program Utilize data from historical programs, platform & industry benchmarks, and ongoing campaigns to best analyze performance and make strategic recommendations Interface with client for strategy or report presentations, as needed Maintain agency POVs on shopper programs, platforms and state of the industry Qualifications Strong understanding of shopper marketing campaigns, platforms and industry landscape Strong understanding of Retail Media Networks (RMN) 3+ years of experience directly managing shopper marketing programs Bachelor’s degree in shopper marketing, advertising, marketing, media, business or related degree Outstanding organizational skills Strong detail management Excellent written and verbal communications ability Ability to work independently and as part of a team is a must Ability to analyze and solve problems Why We\'re Hiring The short answer? Our Hiring Philosophy At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We\'ll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be.

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