Skillbridge & Optimization Associate Specialist - Marketing

Position: Skillbridge Performance & Optimization Associate Specialist - Recruitment Marketing Description & RequirementsEssential Duties and Responsibilities:- Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants.- Responsible for developing and deploying integrated marketing campaigns including; crafting strategies, developing audience segments, building email nurtures, and measuring results.- Create and implement strategies for building a talent network/talent community.- Coordinate and advertise promote recruiting events.- Serve as brand ambassador at various events, like virtual and on-site career fairs or on-campus recruiting events.- Generate monthly updates for organization's leadership about on upcoming talent acquisition marketing initiatives.- Create monthly reports on key talent acquisition marketing metrics.- Suggest new ideas for improving candidate experience and engagement.- Research marketing and advertising trends in the recruiting industry.The Recruitment Marketing Performance & Optimization Associate Specialist Skillbridge trainee will support Maximus recruitment marketing teams by improving performance visibility, data accuracy, and optimization capabilities. The trainee will assist with auditing existing tracking and reporting frameworks, analyzing recruitment marketing campaign performance, validating data accuracy, and recommending improvements to reporting structure and measurement.This role focuses on developing analytical, auditing, and optimization skills across digital recruitment marketing channels while supporting data driven decision-making for internal stakeholders.Minimum Requirements- Bachelor’s Degree in related field.- Equivalent combination of education and experience considered in lieu of degree.Length of Program: 6 monthsTotal Number of Weeks: 24 weeksWeek 1-2Maximus Orientation & Recruitment Marketing Overview Understand Maximus mission, organizational structure, recruitment marketing goals, stakeholders, and performance measurement approach.Week 3-22Recruitment Marketing Ecosystem, Data Sources, Tracking Identify key recruitment marketing platforms, data sources, ATS integrations, tracking concepts and reporting dependencies.Week 3-22Audit Methodologies & Frameworks Learn how to conduct structured audits of tracking, reporting, and campaign measurement systems.Week 3-22Hands On Tracking & Reporting Audit Perform audits of existing UTMs, dashboards, data sources, and campaign setups.Week 3-22Campaign Performance Analysis Analyze recruitment marketing campaign performance across channels and platforms.Week 3-22Attribution & Funnel Analysis Analyze website performance and candidate journey data to identify optimization opportunities.Week 3-22Advanced Campaign Optimization Apply analytical insights to recommend campaign and budget optimization strategies.Week 3-22Automation & Reporting Enhancements Assist with improving efficiency of reporting and analytics workflows.Week 3-22Industry Benchmarks & Best Practices Research recruitment marketing analytics benchmarks and industry best practices.Week 3-22Continuous Improvement Identify and propose improvementsWeek 23-24Wrap-Up & Transition Final review, documentation, and program evaluationEEO StatementMaximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.Pay TransparencyMaximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience.

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