Small Business Growth & Marketing Strategist Director

This role requires both strategic thinking and executional ability, including brand positioning, campaign planning, content direction, advertising setup, and performance tracking. Develop customized marketing strategies for small businesses based on industry, target audience, budget, and growth goals Build marketing plans that include brand positioning, customer acquisition tactics, advertising channels, promotions, and content strategy Help define ideal customer profiles, messaging, offers, and competitive positioning Create launch plans for new services, products, or business initiatives Proven experience developing marketing and advertising programs for multiple small businesses Strong understanding of small business marketing strategy, customer acquisition, and campaign planning Experience with digital advertising platforms such as Google Ads and Meta Ads Manager Ability to develop marketing plans and execute campaigns from concept reporting Experience analyzing campaign performance and making data-driven recommendations Ability to manage multiple projects and adapt strategies across industries Experience in working in an agency, consulting, freelance, or fractional marketing role Familiarity with CRM systems, email marketing tools, and marketing automation platforms Experience with website optimization, landing pages, and conversion-focused content Basic knowledge of branding, graphic direction, and content production workflows Ability to work with small teams and resource conscious businesses Marketing Strategy Advertising Campaign Development Lead generation Brand positioning Customer acquisition Budget Planning Digital Advertising Campaign Analytics Content planning Conversion optimization Small business consulting Project Management