The SMB Lead Ads Product Marketing Manager at TikTok is responsible for driving the adoption of Lead Generation Ads targeted at small to medium-sized advertisers. This role involves developing and executing a customer-centric go-to-market strategy, conducting in-depth customer interviews, and utilizing data-driven decision-making to enhance product adoption and user satisfaction. The position requires collaboration with various teams to ensure a unified approach in market strategies and customer engagement. , • Strong expertise in data analytics tools like SQL. , • Ability to work with global teams across different time zones.
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