SMB Marketing & Sales Support Coordinator

Position Summary:

We are seeking a dynamic and results-driven SMB Marketing & Sales Support Coordinator to drive small and mid-size business (SMB) customer acquisition across all Greenlight Networks markets. This position plays a key role in developing and executing integrated marketing campaigns designed to generate demand, increase brand awareness, and convert prospects into new SMB customers.

The SMB Marketing & Sales Support Coordinator will lead multi-channel campaigns, analyze performance metrics, optimize marketing initiatives for maximum ROI, and support commercial (MDU/HOA) sales efforts to accelerate growth.

Key Responsibilities:

Marketing Campaign Development
• Develop and execute integrated B2B and SMB acquisition marketing campaigns to generate qualified leads and drive new customer growth
• Plan and implement multi-channel marketing initiatives, including email campaigns, direct mail, SMS/text messaging, door hanger campaigns, webinars, and community events
• Create engaging marketing content tailored to specific customer segments and local markets

Customer Acquisition & Conversion
• Support SMB sales initiatives from prospect awareness through completed service orders
• Partner with Commercial Sales teams to support MDU and HOA marketing initiatives
• Assist in building local market awareness campaigns to drive demand for fiber internet services

Campaign Performance & Optimization
• Monitor campaign performance using CRM and marketing analytics platforms such as HubSpot, Google Analytics, or similar tools
• Analyze campaign results and identify opportunities to improve conversion rates, engagement, and ROI
• Conduct ongoing testing and optimization of marketing campaigns to improve acquisition performance

Marketing Operations & Collaboration
• Maintain prospect and campaign data within HubSpot CRM or related marketing systems
• Develop content calendars and messaging frameworks to support SMB marketing initiatives
• Generate regular marketing performance reports with key metrics, insights, and recommendations
• Collaborate cross-functionally with Sales, Operations, and Leadership teams to align marketing initiatives with business growth objectives

Required Qualifications:
• 4+ years of marketing experience, preferably in B2B, SMB, or acquisition marketing environments
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Experience executing multi-channel marketing campaigns and lead generation strategies
• Experience working with CRM or marketing automation platforms such as HubSpot, Mailchimp, Salesforce, or similar tools
• Strong analytical skills with the ability to translate marketing data into actionable insights
• This role requires the use of your personal vehicle to drive to and from prospective customer locations.?A valid driver's license and insured personal vehicle are required.

Knowledge, Skills, and Abilities:
• Excellent verbal and written communication skills
• Demonstrated ability to identify target audiences and develop tailored marketing campaigns
• Strong project management and organizational skills
• Results-oriented with the ability to manage multiple campaigns simultaneously
• Ability to collaborate effectively in a cross-functional team environment
• Creative thinker with a passion for innovation and continuous improvement
• Ability to thrive in a fast-paced, performance-driven environment
• Proficiency in Microsoft Word, PowerPoint, Excel, and Google Docs

Schedule & Travel:
• Full-time position
• Occasional evening and weekend work may be required for events and local marketing initiatives
• Travel within Greenlight markets as needed

Compensation & Benefits:

Our job titles may span more than one career level. The salary range for this role is between $57,000 – $65,000. The actual annual salary offered to a candidate may be influenced by a variety of factors, such as: training, transferable skills, work experience, education, business needs, market demands and work location. The base pay range is subject to change and may be modified in the future. More information on offered benefits, which include health, welfare, and retirement, are available at www.greenlightnetworks.com/careers/.

Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Mileage reimbursement
• Paid time off
• Paid training
• Vision insurance

Work Location: Hybrid remote in Scranton, PA 18503