Soap Magazine Social Media Ad Campaign

Casting a diverse ensemble of everyday people for a bold, satirical fashion campaign for Soap Magazine. This project blends absurd humor, social commentary, and stylized realism set in public spaces across Los Angeles. Seeking natural, expressive non-actors and actors (ages 6–65+, all ethnicities, all body types) to portray dads, students, athletes, kids, gym regulars, and everyday city characters. Strong reaction work and subtle comedic timing are a plus. Comfort in semi-improvised moments is encouraged.