Social Ads Channel Manager

About AMBA About the Role The Social Ads Channel Manager oversees the performance, strategy and fulfillment of specific marketing channels, ensuring alignment with the company's overall marketing objectives. • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of channel strategies and implement improvements to optimize ROI. Requirements • Bachelor’s degree in marketing, business administration, or a related field • 1-5 years of experience in marketing, with a focus on channel management • Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau) • Strong understanding of marketing channels, including social media, direct mail, email, paid search, and SEO • Exceptional communication and project management skills • Proven ability to manage multiple projects and meet deadlines in a fast-paced environment • A data-driven mindset with a knack for interpreting analytics to improve results • Familiarity with A/B testing and conversion rate optimization techniques • Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce)