Social Ads Specialist

Role ResponsibilitiesConduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIsSystematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the teamTranslate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention).Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as neededCollaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectivesLeverage Meta's Conversions API and server-side tracking for improved attribution and privacy complianceOwn creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations.Preferred Background2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaignsAgency experience (working with multiple clients)Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementationExperience with privacy-first tracking solutions and iOS 14.5+ attribution challengesFamiliarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max)Experience planning and executing paid social, SEM, content marketing, and local search campaignsStrong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimizationKnowledge of attribution modeling and multi-touch attribution platformsGenuine passion for digital marketing innovation and staying current with platform updates and industry trendsStrong analytical thinking and problem-solving abilitiesSelf-starter who thrives with autonomy and minimal supervisionCommitment to delivering high-quality work with meticulous attention to detailRequired SkillsDetail-oriented, highly organized, and able to prioritize competing deadlines while seeing projects through to completionStrong analytical mindset with comfort in data analysis, pattern recognition, and applying insights to client campaignsProven ability to manage multiple client accounts in fast-paced environmentsExperience designing experiments, tracking performance metrics, and making data-driven decisions with statistical significanceProactive learner who stays ahead of digital marketing trends, platform updates, and privacy regulations (iOS updates, cookie deprecation, etc. We believe culture is the most important thing we must get right at this early stage in our journey. In this role, you will spend most of your day communicating with businesses. You will create and communicate successes for your clients, and when there are issues, you will deal with them tactfully and professionally. For those with a commute between 60-90 minutes, one day per week in the office is required.