Social Advertising Manager

Our Opportunity: You will apply AI and automation to improve TikTok campaign performance and efficiency. The ideal candidate understands how to win in a fast-moving, creative-first ecosystem and thrives at the intersection of performance media, creative strategy, data science, and emerging AI capabilities. What You'll Do: • Own TikTok paid media strategy, planning, execution, and optimization across business units • Develop full-funnel TikTok campaign structures leveraging conversion, catalog, app, and upper-funnel objectives • Optimize against core KPIs including CPA, ROAS, LTV, and incremental lift • Drive creative strategy in partnership with internal creative teams and external partners, ensuring high-volume testing velocity across UGC, Spark Ads, creator content, and performance-native formats • Leverage TikTok's algorithmic bidding, audience expansion, and automation tools to maximize performance at scale • Execute structured experimentation across creatives, audiences, bid strategies, landing experiences, and app events • Monitor product feed health, catalog performance, and commerce integrations to support dynamic product ads and TikTok Shop initiatives • Partner with Marketing Analytics, Data Science, and Product teams to improve tracking, attribution, incrementality measurement, and performance reporting • Analyze performance trends daily and proactively identify optimization and scaling opportunities • Collaborate with TikTok platform representatives to beta test emerging ad formats and unlock competitive advantages What You'll Need: • Bachelor's degree in business, marketing, or related field • 4 years of experience in Paid Social, with significant hands-on TikTok Ads experience • Proven experience managing large-scale e-commerce TikTok campaigns with direct response objectives • Deep understanding of TikTok's ad auction, creative ranking factors, and optimization mechanics • Experience scaling creator-driven and UGC-based performance strategies • Strong knowledge of conversion tracking, app events, pixel implementation, and mobile measurement partners • Experience managing product catalogs, feeds, and dynamic product ads • Strong analytical skills with comfort in Excel (basic SQL a plus) • Experience working with attribution platforms and incrementality testing methodologies • Passion for creative iteration, experimentation frameworks, and algorithm-native optimization • Ability to operate in ambiguity and independently drive performance roadmaps • Experience with Google Analytics (or similar analytics platforms) • Position may require travel The base salary range for this role is $87,000 - $130,000. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.