Social Community Management Associate

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.Here, you will make a difference every day. This role plays a critical part in connecting Campbell's iconic brands to culture-fueling fandom, identifying trends, and building meaningful relationships with consumers in real time.What you will do...Always-On Engagement & MonitoringExecute real-time community management across platforms, ensuring brand-right, culturally relevant engagement.Conduct always-on monitoring of social listening dashboards and native platform feeds .Fuel fandom through direct engagement with brand fans and communities.Drive awareness, discovery, and affinity through off-feed engagement .E nsure our brands ' social presence feels human, responsive, and deeply connected to the consumers we serve.Trendspotting & Cultural RelevanceIdentify and share timely cultural moments and brand-relevant conversations to inform content and engagement opportunities.UGC & Community GrowthLead always-on UGC discovery and usage approval process , enabling a scalable, no / low- cost content engine.Support Surprise & Delight, Product Seeding, and Brand Fan programs.Insights, Reporting & Crisis MonitoringBuild and manage dashboards and reports to track sentiment, engagement, and performance.Deliver ongoing reporting and monitor for potential or confirmed crises , ensuring proper escalation.Translate community signals into actionable insights for cross-functional teams.Tools, Operations & Cross-Functional PartnershipBuild expertise in and manage day-to-day use of the social listening and community engagement tech stack .Partner with Social, Paid Media, PR, Legal, Customer Care, and Brand teams on response guidance and escalations.Support campaign, tentpole, and moment-based activations requiring tailored community management approaches.Partner with external agenc y partners to create a seamless and connected social media ecosystem.Strategy, Governance & Brand VoiceEnsure deep expertise in brand tone and voice; partner with stakeholders to evolve guidance and regularly update response matrices .Collaborate with social leadership to refresh strategies and playbooks to reflect evolving engagement approaches.Allocate time effectively across our extensive portfolio of brands to maximize impact based on business priorities.Who you will work with...Reporting into Sr Manager, Social MediaWhat you will bring to the table... (Must Have)Bachelor's Degree1+ years of professional experience in social media, community management, or digital marketing ( including internships ).It would be great if you have... (Nice to Have)3+ years of professional experience in social media, community management, or digital marketing ( including internships ).Strong understanding of social platforms, internet culture, and trend cycles.Excellent writing skills with the ability to adapt tone across brands and channels.Experience with social listening and community tools (e.g., Sprout, Sprinklr, Brandwatch ).Analytical mindset with ability to interpret sentiment and engagement data.Highly organized, proactive, and comfortable managing real-time priorities.Excellent judgment in discerning the right moments and approaches to insert the brand into conversation across the social and digital lands#J-18808-Ljbffr