Social Media Ads Coordinator

Job Description
Position Summary:

We are seeking a results-driven Social Media Ads Coordinator to manage and optimize paid social campaigns across multiple platforms. This role is responsible for planning, executing, and analyzing digital advertising strategies to drive engagement, brand awareness, and conversions. The ideal candidate is highly analytical, creative, and experienced in managing campaigns within Meta platforms and other social media channels.

Key Responsibilities:

Develop, launch, and manage paid social media campaigns across Facebook, Instagram, and other platforms (e.g., LinkedIn, TikTok, etc.)
Utilize Meta Ads Manager to build, monitor, and optimize ad campaigns for performance and ROI
Conduct audience research and targeting to improve campaign effectiveness
Monitor daily ad performance, budgets, and KPIs; make data-driven adjustments as needed
A/B test ad creatives, copy, and audience segments to improve results
Collaborate with marketing and creative teams to develop compelling ad content
Track and report on campaign performance, providing insights and recommendations
Stay up to date with social media trends, platform updates, and best practices
Ensure brand consistency across all paid social campaigns

Qualifications / Requirements:

Proven experience with Facebook Media Management and Meta Ads Manager (campaign creation, optimization, and reporting)
Hands-on experience managing Instagram advertising campaigns
Experience with additional social media platforms such as LinkedIn, TikTok, or others
Strong understanding of paid social strategies, audience targeting, and conversion tracking
Proficiency in analyzing campaign data and translating insights into actionable strategies
Experience with A/B testing and campaign optimization techniques
Strong organizational skills and ability to manage multiple campaigns simultaneously
Excellent communication and collaboration skills
Bachelor’s degree in Marketing, Communications, or a related field (preferred)

Preferred Qualifications:

Experience with social media analytics tools and reporting platforms
Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite)
Familiarity with Google Analytics or other web analytics platforms

Work Environment:

Fast-paced, collaborative marketing team
Opportunity to contribute directly to company growth and brand presence

Equal Opportunity Employer

Surge is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, national origin, veteran status, genetic information, or any other protected status.