Social Media Ads Coordinator

Job Description Position Summary: Develop, launch, and manage paid social media campaigns across Facebook, Instagram, and other platforms (e.g., LinkedIn, TikTok, etc.) Utilize Meta Ads Manager to build, monitor, and optimize ad campaigns for performance and ROI Conduct audience research and targeting to improve campaign effectiveness Monitor daily ad performance, budgets, and KPIs; make data-driven adjustments as needed A/B test ad creatives, copy, and audience segments to improve results Collaborate with marketing and creative teams to develop compelling ad content Track and report on campaign performance, providing insights and recommendations Stay up to date with social media trends, platform updates, and best practices Ensure brand consistency across all paid social campaigns Proven experience with Facebook Media Management and Meta Ads Manager (campaign creation, optimization, and reporting) Hands-on experience managing Instagram advertising campaigns Experience with additional social media platforms such as LinkedIn, TikTok, or others Strong understanding of paid social strategies, audience targeting, and conversion tracking Proficiency in analyzing campaign data and translating insights into actionable strategies Experience with A/B testing and campaign optimization techniques Strong organizational skills and ability to manage multiple campaigns simultaneously Excellent communication and collaboration skills Bachelor’s degree in Marketing, Communications, or a related field (preferred) Equal Opportunity Employer