ResponsibilitiesDevelop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and KPIsConduct thorough audience research and develop targeted audience segmentsCreate and optimize Facebook ad campaigns including ad copy, visuals, targeting, and bidding strategiesMonitor ad performance, analyze key metrics, and provide regular reports to stakeholdersImplement A/B testing and continuous optimization based on performance dataCollaborate with creative teams to develop engaging ad creativesStay updated with Facebook platform changes, algorithm updates, and policy changesConduct competitive analysis to identify market opportunitiesRequirements2+ years of experience in a similar role within an agency specifically in Facebook or Linked In adsProficient in Facebook Business Manager and Facebook Ads ManagerDeep understanding of Facebook pixel and audience buildingProven ability to develop paid strategies that result in positive ROI across various industriesStrong written and verbal communication skills for reporting and team interactionAbility to multitask and manage multiple projects and priorities independentlyStrategic thinking and problem-solving mindsetBenefitsCompetitive salaryHMOComplete government mandated benefitsOpportunities for promotion and career growthExposure to world-class local and international management
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