Social Media Advertising Lead

Job Overview The primary objective of this role is to lead the paid social media advertising team in driving client acquisition and brand growth through strategic planning and execution. Key Responsibilities • Develop and execute comprehensive paid social strategies across major platforms, including Meta, TikTok, YouTube, and Snapchat. • Collaborate with creative teams to design high-performing content tailored for each platform. • Implement advanced measurement techniques, such as incrementality testing, lift studies, and attribution modeling.

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