Oversee the development and execution of social media advertising strategies on Meta and TikTok to drive business growth in the US. Primary Responsibilities: • Manage the entire lifecycle of paid social media campaigns on Meta and TikTok for e-med's US division. • Design and implement campaign plans to achieve desired conversions while maintaining optimal cost-efficiency. • Work closely with the creative team to develop and review ad content. • Collaborate with the data team to ensure accurate conversion tracking and data analysis.
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