A Paid Social Strategist is responsible for overseeing and leading a collection of social media accounts. This includes serving as direct support to client contacts, communicating weekly with vendors or operational partners, and building strategies for clients each quarter. They should possess deep expertise in paid social advertising campaigns, specifically LinkedIn Ads, and be proficient with advertising platforms and tools. Responsibilities include executing and optimizing advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI. The successful candidate will also be able to analyze campaign data using Google Analytics/GA4, Excel, or similar tools to drive data-informed decisions.
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