Social Media Advertising Strategist (Remote US)

Social Media Advertising Strategist (Remote US) Join to apply for the Social Media Advertising Strategist (Remote US) role at Abe The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with mid-market and enterprise clients and leads communication of results, creation of custom strategies, and execution of Paid Media deliverables. This role reports to the Associate Director and is a crucial part of the social media team. Responsibilities • Oversee and lead a collection of social media accounts • Serve as direct support to client contacts • Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements • Build strategies for clients each quarter • Create, maintain, and optimize budgets for paid media campaigns • Understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Manage personal productivity and utilization • Work with the Associate Director to ensure internal and client goals are achieved • Understand the value of programmatic campaigns • Drive cross-sells, upsells and referrals via client relationships and professional network • Execute and optimize advertising campaigns within LinkedIn (ad copywriting, TAM development, targeting) to maximize ROI What You Offer • 2+ years of experience at a performance/digital marketing agency, with hands-on support for B2B clients • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads • Understanding of LinkedIn Ad Units (conversation ads, document ads, CTV, and more) • Proficiency with advertising platforms/tools (LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.)