Social Media Advertising Specialist

If you’re a paid social pro who’s looking to create thumb-stopping campaigns, look no further. Be the Paid you want to see in the world as Nebo’s next Paid Social Specialist. As a Paid Social Specialist at Nebo, you’ll not only get unlimited access to office dogs and a bottomless candy drawer. Paid Social Specialist Duties • Take an active role in developing paid social strategies for clients that support their overall digital marketing program • Develop and execute Paid Social campaigns for multiple clients on Facebook, Instagram, TikTok, LinkedIn, Pinterest, X(Twitter), YouTube and others • Collaborate with other team members on research, campaign creation, and optimization efforts • Conduct extensive audience, placement, and platform research to help inform Paid Social strategies for Nebo clients • Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this • Create and present monthly and/or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement • Forecast performance and spend for future budget recommendations • Translate strategic recommendations concerning digital experiences into actionable items • Collaborate with organic social and other paid media account leads to ensure strategies are aligned across all channels • Work closely with vendors, agency partners, and platform reps • Assist in educating and training new team members in paid social strategy, creation, implementation and reporting • Assist in new business efforts/sales pitches as needed • Support clients and team members on non-social paid media initiatives when departmental needs arise Paid Social Specialist Skills Required • 1+ years of experience managing paid media campaigns, with an emphasis on paid social • Proficient use in Facebook Ads Manager • Strong understanding of LinkedIn, Pinterest, Meta, TikTok, and X(Twitter) • Proficiency in Word, Excel, and PowerPoint/Keynote • Experience developing testing structures and compiling client-facing deliverables based on performance • Strong written and verbal communication skills • Ability to multitask and meet deadlines under pressure • Experience with Google Analytics, Adobe Analytics, and Google Tag Manager • Active interest in keeping up with social and paid media industries and latest trends