Social Media & Advertising Coordinator

Position Overview

Sutherlands is seeking a creative, self-motivated, organized, and results-driven Social Media & Advertising Coordinator to support our marketing and promotional efforts. This role will play a key part in creating and delivering ads, promoting store events, seasonal sales, and product offerings while helping strengthen Sutherlands’ brand recognition presence both online and in our local communities.

The ideal candidate understands retail marketing consumer behavior, has a high level of communication skills, enjoys working in a fast-paced environment, and has a passion for creating engaging content that connects with customers in the home improvement, hardware, lumber, and lawn & garden industries.

Key Responsibilities

Social Media Management

Create, manage, schedule, and publish engaging interactive content across social media platforms (Facebook, Instagram, and others as needed)
Capture photos and videos of products, promotions, store displays, and seasonal events
Monitor, manage and respond to customer comments and messages professionally and promptly
Track engagement metrics and recommend strategies to increase visibility consistency and reach
Maintain consistent brand messaging and voice across all platforms

Advertising & Promotions

Assist in planning and executing store-level and regional advertising campaigns
Coordinate digital and print advertising efforts including flyers, promotional ads, and online campaigns
Promote weekly specials, seasonal sales events, and grand openings
Help maintain promotional calendars and ensure timely execution of marketing initiatives
Monitor advertising performance and provide reporting on campaign effectiveness

Content Creation

Design basic graphics using Canva, Adobe Creative Suite, or similar tools
Create promotional signage, social media graphics, and digital advertising materials
Support in-store marketing efforts including event signage and promotional materials
Develop creative content aligned with seasonal retail campaigns (spring lawn & garden, summer projects, fall preparation, winter savings events), promotional items and trade show events

Collaboration & Coordination

Work closely with store managers and department leaders to highlight key products and promotions
Coordinate marketing materials with corporate marketing teams when applicable
Assist with community outreach and local event promotions
Maintain organized files of marketing assets, content calendars, and campaign schedules
Research and recommend new marketing strategies

Qualifications

Required

High school diploma or equivalent
Experience in social media management, marketing, advertising, or related field
Strong written and verbal communication skills
Experience using social media platforms for business purposes
Graphic design skills using adobe creative suite
Strong organizational and time-management abilities
Ability to manage multiple projects and deadlines
Comfortable working in a retail environment and collaborating with store teams

Preferred

Associate’s or Bachelor’s degree in Marketing, Communications, Business, or related field
Experience in retail, home improvement, hardware, or lawn & garden industries
Familiarity with Canva, Adobe Photoshop, Illustrator, or similar design tools
Experience with paid social media advertising
Photography and video editing experience
Experience with email marketing platforms
Experience promoting retail sales events or seasonal campaigns

Pay: $40,000.00 - $55,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

Work Location: In person