Social Media Advertising Strategist

Job Description

Join us in strengthening and empowering communities.

MV Digital Group is seeking enthusiastic individuals to contribute to our rapidly growing organization. As a Social Media Advertising Strategist, you will play a key role in launching, managing, and monitoring paid social media campaigns to achieve our clients' business goals. You will collaborate with cross-functional teams to meet deadlines and deliver outstanding results that exceed client expectations.

Our compensation package includes a competitive base salary and an incentive plan. The base salary ranges from $53,000 to $65,000 annually, with potential total compensation of $58,300 to $71,500 when including incentives.

Key Responsibilities:

Execute digital advertising campaigns across various social media platforms like Meta Business Manager, Twitter Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager, and others based on provided media plans.

Ensure campaign performance meets or exceeds client KPIs through effective setup, ongoing management, and optimization.

Provide strategic insights and recommendations based on data analysis to support campaign teams.

Create and present regular performance reports that align results with client goals.

Collaborate with the media planning team to develop strategies and onboarding plans, recommending budget adjustments to drive optimal outcomes.

Engage in selected customer and partner agency phone calls.

Remain informed about the latest trends in paid social media and industry regulations.

Ideal Candidate Qualifications:

Bachelor's degree in marketing, business, communications, or a related field, or relevant professional experience.

A minimum of 2 years of experience in executing and optimizing digital paid ad campaigns.

Meta Certification as a Media Buying Professional (410-101) is preferred.

Hands-on experience with social media buying platforms such as Meta, Twitter, LinkedIn, and others.

Basic knowledge of Google Analytics 4 and Google Tag Manager, along with experience in pixel implementation across social media platforms.

Familiarity with reporting tools and dashboards.

Proficiency in Excel and Google Sheets.

Exceptional organizational skills, with the ability to manage multiple detailed tasks effectively.

Excellent verbal and written communication abilities.

Strong interpersonal skills and a collaborative mindset.

Ability to think critically to interpret client needs, devise solutions, and recommend optimizations for campaigns.

Skill in prioritizing tasks, making informed decisions, and collaborating effectively with teams and stakeholders.

Interest in leveraging AI and automation tools to enhance processes.

Willingness to follow established processes and proactively communicate any necessary adjustments.

Additional Information:

Advance Local Media provides a competitive salary and a comprehensive benefits package that includes affordable healthcare options such as medical, dental, and vision plans, mental health support, flexible spending accounts, fertility assistance, a 401(k) plan, generous paid time off, parental and caregiver leave, and an employee assistance program. We also offer flexible holidays to celebrate cultural diversity.

Advance Local Media is one of the largest media groups in the U.S., operating leading news and information companies in over 20 cities, reaching more than 52 million people monthly with quality journalism and community engagement. Our core values include Integrity, Customer-first approach, Inclusiveness, Collaboration, and Forward-looking mindset. For more information about Advance Local, please visit our website.

We are proud to be an equal opportunity employer, welcoming applications from individuals of all backgrounds. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under local, state, or federal law.

If you need an accommodation due to a disability during any part of the employment process, please contact Human Resources and inform us of your request and contact details.

Advance Local Media does not offer sponsorship for work visas or employment authorization in the U.S. Only candidates who are legally authorized to work in the United States will be considered for this position.