Social Media Advertising Strategist (Remote US)

This role reports to the Associate Director and is a crucial part of the social media team. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic Build strategies for clients each quarter Have the ability to create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Benefits Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: MentalAccess to certified therapists through Spring Health, membership to Headspace PhysicalPhysical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care Time OffUnlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24January 1), Paid Parental Leave FinancialTraditional and Roth 401(k) with a 3% company match BonusAnnual bonus based on tenure, which scales in total amount over time Work Environment Requirements As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.