Social Media Advertising Specialist

Company Description: Daigle Creative is a full-service advertising, public relations, and design firm based in Jacksonville, Florida. They would be able to stay ahead of emerging social media trends, understand what drives performance, and be eager to expand their expertise into broader paid media channels and integrated marketing campaigns. communications-oriented bachelor’s degree minimum of two years of experience managing paid social media campaignsstrong understanding of campaign setup, tracking, pixel implementation, audience development, conversion optimization and A/B testingstrong analytical skills with experience measuring campaign performance, tracking ROI and translating data into actionable recommendationshands-on experience with Meta Ads Manager, LinkedIn Campaign Manager and social media management platformsexcellent writing and communication skills with the ability to create compelling ad copy and organic content as well as supporting graphics (ideally through Canva)experience developing and presenting client-facing reports and performance insightsability to interact comfortably directly with clients and discuss campaign strategy, performance and recommendationsdemonstrated commitment to staying current on social media trends, platform updates, advertising innovations and industry best practicesstrong organization skills with attention to detail and the ability to manage multiple projects simultaneouslya team-oriented attitude with a collaborative mindset and a willingness to support agency-wide initiatives develop, launch and manage paid social media campaigns across Meta, LinkedIn and other relevant platforms to achieve client objectives and performance goals, while staying current with emerging trends.monitor, analyze and optimize campaign performance, making data-driven adjustments to improve reach, engagement, lead generation, conversions and overall ROI.write compelling ad copy for paid and organic social media content, including creating graphics and creative assets that align with campaign objectives and brand standards.prepare, analyze and present campaign reports, insights and strategic recommendations to clients and internal team members.serve as a day-to-day client contact for assigned accounts, participating in meetings, responding to inquiries and providing updates on campaign performance and strategy.proactively work with agency media buyer to learn how to select, analyze and report on broader paid media channels within integrated marketing campaigns.