Social Media Advertising Specialist

The Role The Paid Social Media Specialist is responsible for creating and monitoring paid social campaigns for our advertisers and clients. Our ideal candidate has a strong portfolio of successfully implementing paid social media campaigns across Facebook and Instagram and stays ahead of the curve on new social media trends and data-driven optimization. Develop and manage social media campaigns across platforms such as Instagram, Facebook, LinkedIn and TikTokAssist with onboarding new clients and ensure all campaign needs are metCoordinate with our Digital Specialist to create and update paid social campaignsMonitor campaigns daily to ensure all are running, tracking and spending appropriatelyCoordinate weekly account reviews with the Digital SpecialistTrack performance metrics, analyze insights and report on growth, engagement and campaign successEnsure consistent brand voice, tone and visual identity across all social channelsUse performance data to make real-time optimizations to targeting, budget allocation and biddingIdentify trends, test creative and audience variations, and continuously improve ROI Experience managing paid social media for a client or business for at least 2+ yearsDeep understanding of social platforms, analytics and best practicesExperience with social scheduling and analytics tools (e.g., Planoly, Later, Buffer, native insights)Comfortable working in a fast-paced, deadline-driven environment with the ability to prioritize responsibilities on a daily basisExperience working in Meta Business Suite and Ads Manager for campaign setup, monitoring and reportingComfortable working on a Mac, with proficiency in Microsoft 365 and Google Workspace, and the ability to quickly learn new software and digital platforms.Professional, polished demeanor with excellent written and verbal communication skills.Customer-focused mindset with the ability to build positive relationships while balancing advertiser needs and production deadlines.Strong interpersonal skills with the confidence to communicate clearly, follow up on outstanding materials, and keep advertisers on schedule in a friendly, professional manner.Strong analytical skills with the ability to interpret campaign data and translate insights into actionable optimizations