Social Media & Advertising Specialist II

Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. Ourmore thanseven decades of progressive growth can be attributed to our determination to developinginnovative systems and solutions, exercising environmental stewardshipand enhancing the... well-being ofthe communitiesin which we work and live.How will you power what'spossible? Location:Remote Southwire Job Description Job Summary/Objective: This role is responsible for defending Southwire's brand through publishing content on social media platforms, digital advertising channels, as well as traditional trade publications. This individual will need to stay up-to-date on the latest social media and advertising best practices and platforms as well as monitor competitor presence. Key Responsibilities: * Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification * Set up and optimize company pages within each platform to increase the visibility of company's social content * Moderate all user-generated content in line with the moderation policy for each community * Create editorial calendars and syndication schedules * Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information * Build out media buys for various ad platforms and oversee the day-to-day execution of paid media * Oversee and manage overall paid media budget * Protect Southwire's digital brand through curation and moderation of social posts * Partner, collaborate, and communicate digital and print marketing plans, status updates, and campaign performance results and insights with marketing and sales teams.