Job Title: Social Media and Digital Advertising Specialist We are a leading force in technology and innovation, dedicated to shaping the future of wire and cable production in North America. We take pride in fostering a culture of growth, sustainability, and community engagement, offering competitive compensation, comprehensive benefits, and endless opportunities for professional development. As a Social Media and Digital Advertising Specialist, you will play a pivotal role in safeguarding and promoting the Southwire brand across various online platforms. Develop and implement social media strategies based on market research and audience insights Optimize company profiles on social media platforms to maximize visibility and engagement Monitor and moderate user-generated content in alignment with brand guidelines Create and maintain editorial calendars for content planning and distribution Analyze social media data to measure campaign effectiveness and identify areas for improvement Coordinate media buys across various advertising platforms and manage campaign budgets Uphold brand integrity through proactive curation and moderation of digital content Collaborate with marketing and sales teams to align digital initiatives with overall business objectives
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