Social Media Advertising & Analytics Manager

Social Media Advertising & Analytics Manager Key Responsibilities • Campaign Strategy & Execution • Develop and manage ad campaigns across Google Ads, Meta, TikTok, and LinkedIn • Write compelling ad messaging, scripts, captions, and headlines • Guide creative team on content needs for ads and future campaigns • Oversee post scheduling, monitoring, and real-time adjustments • Lead Tracking Set-up • Performance Analytics & Reporting • Track campaign performance, providing insights and optimizations • Deliver daily reports with feedback and necessary pivots • Manage campaign budgets efficiently to maximize ROI • Prepare monthly reports and data-driven presentations for the client • Optimization & Strategy Development • Assess campaign performance, adjusting strategies as needed • Provide recommendations on content creation for future campaigns • Analyze audience behavior and refine targeting strategies • Present next-month campaign plans with rationale for strategy shifts.