Social Media and Community Manager

This person will lead and launch social campaigns that impact specific customer groups for different projects and will work closely with the marketing director, as well as the branding and design teams. The social media and community manager will own content creation for our social handles. Role Responsibilities: Develop content ideas, and short and long-term objectives (work with the marketing director) Come up with original content (photos, videos, articles) and publishing plan Develop an editorial calendar to present to the rest of the team (with the marketing director) Collaborate with the design team to create content Create the audiences for ads on Facebook Ads and Google AdWords. Propose and implement concrete social media strategies Monitor our brand’s reputation and ad performance and modify the content if/as needed Create monthly project reports that track the progress of the content, ads, and ad spend Identify community trends to create, develop and follow online strategies Role Requirements: Degree in advertising, marketing, or communications, or equivalent work experience 3+ years of social media management and experience with Facebook/Instagram ads and paid ads Proven experience identifying meaningful, actionable insights from past social campaigns Demonstrable results from Google and paid social campaigns Advanced keyword research skills Experience with the following is essential: Google Analytics, Google AdWords, Google Tag Manager, Facebook/Instagram Ads Manager, Facebook Insights Manager Excellent marketing copywriting skills, with the ability to capture a brand’s voice Ability to effectively communicate information and ideas in written and video format Handle multiple, detail-oriented tasks with tight deadlines, while maintaining professionalism