Social Media and Email Marketing Specialist

### About the Role

Join the marketing team at a fintech company focused on wealth planning and advisor services. You will lead social media and email marketing efforts, using thoughtful content and performance insights to grow an engaged audience.

### What You'll Do

* Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule.
* Coordinate with external creative agencies and freelancers to deliver content on time.
* Build and maintain a content calendar that supports campaigns and announcements.
* Engage with the audience by responding to comments and messages and starting conversations.
* Identify relevant trends and adapt them to the brand.
* Plan and execute email marketing campaigns using HubSpot or a similar platform.
* Write and design newsletters, and test subject lines, send times, formats, and audience segments.
* Review performance data, report findings, and adjust campaigns to improve engagement and conversions.

### What We're Looking For

* 1 to 2 years of relevant experience in social media, email, or digital marketing, with measurable campaign or audience growth results.
* Hands-on management of at least one major social platform, including publishing, community engagement, and performance tracking.
* Strong writing skills and the ability to maintain a consistent brand voice across social posts and email.
* Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a comparable platform.
* Comfort interpreting engagement, open, click-through, and conversion metrics and turning them into actionable improvements.
* Experience coordinating external creative partners; familiarity with paid social is helpful.
* Fintech, personal finance, or consumer brand experience is valued.

### Compensation & Benefits

Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available.

### Location

On-site in New York, United States.