Social Media and Marketing Coordinator

About Us: Upstate Equipment is a family- and veteran-owned company, currently with 5 locations, providing sales, service, rentals, and more for Heavy Equipment Machinery and Ground Maintenance Equipment. We pride ourselves on delivering excellent customer service and maintaining a strong brand presence across all channels. Key Responsibilities: • Create, schedule, and manage social media content across Instagram, Facebook, LinkedIn, and YouTube • Develop and execute email marketing campaigns, including promotions and company announcements • Keep the company website up to date, including promotions, events, and content updates • Design and order marketing materials such as flyers, banners, signage, and promotional items • Monitor and assist with SEM and Google Ads campaigns, including performance tracking and optimization • Manage, review and report Google Analytics data to help guide marketing decisions • Ensure brand consistency across all platforms, materials, and communications Job Type: Full-time Pay: $43,000.00 - $52,000.00 per year