Social Media and Marketing Manager

Annual Marketing Plan & Strategic Alignment • Collaborate with corporate leadership to develop a comprehensive annual marketing plan covering all properties, brands, and business lines • Execute and manage marketing initiatives in alignment with the approved annual plan, including: • Campaigns • Content strategy • Events and activations • Promotions and launches • Guest communication and email marketing • Ensure all brand, marketing, and guest experience efforts support company-wide goals, priorities, and timelines • Maintain consistency across properties while allowing for property-specific execution within the broader strategy • Track progress against the annual marketing plan and: • Report on performance and results • Adjust tactics as needed with corporate approval • Prevent fragmented, reactive, or off-brand marketing by ensuring initiatives are planned, coordinated, and intentional In-House Events & Event Marketing • Oversee marketing and promotion of all in-house events across the portfolio • Be present at events and initiatives to: • Support guest experience • Ensure brand execution • Capture content (photo, video, behind-the-scenes) • Actively market events before, during, and after execution • Collaborate with operations and events teams to drive attendance, engagement, and revenue • Manage event listings, calendars, promotions, and digital marketing support • Oversee events from start to finish • Track event marketing performance and effectiveness Internal Communication & Weekly Reporting • Communicate all marketing initiatives, campaigns, promotions, listings updates, event marketing efforts, and upcoming activations on a weekly basis • Ensure clear, timely communication to every team impacted, including: • Property leadership • Operations teams • Front desk / guest services • Events and food & beverage teams (where applicable) • Align teams on messaging, timing, expectations, and execution • Provide regular corporate-level reporting on: • Content and social performance • Email campaign results • Website and listing accuracy • Listing platform performance and inquiries • Event marketing effectiveness • City-wide event impacts • Guest sentiment, reviews, and trends • Campaign outcomes and ROI Ownership-Directed & As-Needed Responsibilities • Support any brand, marketing, or guest experience needs identified by company leadership • Adapt quickly to evolving business needs, launches, partnerships, and opportunities • Serve as a corporate brand representative when required • Ensure high visibility, presence, and impact for all company initiatives Conflict of Interest & Personal Marketing • Due to the scope and visibility of this role, personal marketing, consulting, brand-building, or promotional activities that overlap with or compete with the company’s brands, properties, or initiatives may be considered a conflict of interest • Any outside marketing, consulting, or promotional activity related to hospitality, real estate, branding, or marketing must be disclosed and approved in advance • This role is expected to protect the company’s brand interests, strategies, positioning, and intellectual property at all times