Social Media and Marketing Manager

Overview

Are you passionate about creating compelling digital narratives and engaging audiences across multiple platforms? We’re seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will craft innovative content, develop strategic marketing campaigns, and harness the power of social media to elevate brand awareness. Your creativity and analytical skills will drive impactful marketing initiatives that resonate with diverse audiences and foster meaningful relationships. Join us to shape the future of our digital storytelling and make a lasting impression in the digital landscape.

Responsibilities

Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and brand visibility.
Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and advertisements using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Monitor social listening tools to track brand mentions, industry trends, and customer feedback, ensuring timely responses and insights for continuous improvement.
Manage paid advertising campaigns on Facebook Advertising and other digital channels to optimize reach and return on investment.
Analyze web analytics and social media metrics using Google Analytics, Buffer, Hootsuite, and web analytics tools to measure campaign performance and inform future strategies.
Maintain consistent branding across all digital channels while adapting messaging for different audiences.
Foster strong relationships with influencers, media outlets, partners, and community members through effective relationship management techniques.
Oversee proofreading processes to ensure all content is accurate, engaging, and aligned with brand voice.
Coordinate public relations efforts to enhance brand reputation through media outreach and community engagement initiatives.
Support e-commerce initiatives by integrating social media marketing strategies that drive traffic and sales online.
Plan and execute creative projects such as photography shoots or video editing to produce captivating visual content that elevates brand storytelling.

Experience

Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
Expertise in social media management tools like Hootsuite or Buffer for scheduling, monitoring, and reporting on campaigns.
Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator for creating visual assets.
Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms with measurable results.
Strong writing skills with an eye for proofreading to ensure clear, compelling messaging aligned with branding standards.
Knowledge of branding strategies combined with public relations experience to enhance overall brand perception.
Familiarity with e-commerce platforms and digital marketing best practices to support online sales growth.
Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Social Media and Marketing Manager if you’re ready to energize our brand’s voice across digital channels! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect authentically with our audience worldwide!

Pay: $48,583.06 - $58,508.63 per year

Work Location: In person