Social Media and Marketing Manager

Job Overview

We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your creativity and expertise will help shape our brand identity while fostering meaningful relationships with our audience. This paid position offers an exciting opportunity to make a tangible impact in the digital space, working closely with cross-functional teams to execute innovative marketing strategies.

Responsibilities

Develop and implement comprehensive social media strategies that align with brand goals, including content creation, scheduling, and community engagement.
Manage daily operations of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign impact.
Conduct social listening to monitor brand reputation, industry trends, and customer feedback for real-time insights.
Optimize content for SEO by conducting keyword research and applying best practices for increased visibility on search engines.
Plan and execute targeted advertising campaigns on platforms like Facebook Advertising to boost reach and conversions.
Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness, refine strategies, and report on key performance indicators.
Collaborate with public relations teams to manage media outreach, press releases, and brand storytelling efforts.
Maintain consistent branding across all digital channels while ensuring high-quality proofreading of all content before publication.
Foster strong relationships with influencers, partners, and customers to enhance brand loyalty and engagement in the e-commerce space.

Skills

Proven experience in social media marketing, management, and content creation across multiple platforms.
Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
Experience with social listening tools to monitor online conversations and manage reputation effectively.
Ability to develop targeted Facebook Advertising campaigns with measurable results.
Knowledge of video editing software for producing compelling multimedia content.
Excellent relationship management skills to build partnerships with influencers and stakeholders.
Strong proofreading skills ensuring all content is accurate, clear, and aligned with branding standards.
Familiarity with digital marketing strategies including email marketing, branding initiatives, and e-commerce promotion. Join us as a vital part of our team where your creativity will thrive! Bring your passion for digital marketing to life by shaping innovative campaigns that captivate audiences worldwide while advancing your career in a vibrant environment committed to growth and excellence.

Pay: From $25,000.00 per year

Benefits:

Dental insurance
Employee discount
Flexible schedule
Vision insurance

Work Location: In person