Social Media and Marketing Specialist

This position is responsible for projects that enhance the awareness and understanding of The Citadel, positions The Citadel as the premier choice for higher education, and supports enrollment goals for the Corps of Cadets, graduate college, degree completion and veterans' programs. They will also assist the Director of Marketing in advertising strategy, media buying, and the development of existing and forthcoming brand campaigns. Social Media Management: The Social Media and Marketing Specialist serves as the lead strategist for The Citadel's primary social media platforms by planning, creating, scheduling, and managing content that supports the college's brand and engagement goals. Bachelor's degree in marketing, advertising, communications, writing, or related field At least two years of professional marketing experience Professional experience in social media management Must be comfortable creating, editing and posting content across social media platforms on behalf of a nationally recognized brand Competence in the Adobe Creative Suite and graphic design Ability to create video content Attention to detail and excellent multi-tasking capabilities Is equal parts creative and analytical Is a self-starter who thrives in a collaborative setting Excellent written and communications skills Must possess and demonstrate good judgment and confidence to complete competing priorities, and the ability to work with grace under pressure Has passion for brand storytelling and keeping up with the latest marketing technology trends. About The Citadel College