Social Media and Marketing Specialist

Serves as lead social media strategist for The Citadel's central brand pages, creates and writes creative content for marketing and search engine optimization, and works on advertising strategy, media buying, and the development of brand campaigns. This position is responsible for projects that enhance the awareness and understanding of The Citadel, positions The Citadel as the premier choice for higher education, and supports enrollment goals for the Corps of Cadets, graduate college, degree completion and veterans' programs. Social Media Management: The Social Media and Marketing Specialist serves as the lead strategist for The Citadel's primary social media platforms by planning, creating, scheduling, and managing content that supports the college's brand and engagement goals. Bachelor's degree in marketing, advertising, communications, writing, or related fieldAt least two years of professional marketing experienceProfessional experience in social media managementMust be comfortable creating, editing and posting content across social media platforms on behalf of a nationally recognized brandCompetence in the Adobe Creative Suite and graphic designAbility to create video contentAttention to detail and excellent multi-tasking capabilitiesIs equal parts creative and analyticalIs a self-starter who thrives in a collaborative settingExcellent written and communications skillsMust possess and demonstrate good judgment and confidence to complete competing priorities, and the ability to work with grace under pressureHas passion for brand storytelling and keeping up with the latest marketing technology trends. About The Citadel College