Social Media and Marketing Coordinator

Social Media and Marketing Coordinator – By Maxwell

Are you a social media-savvy creative with a passion for high-end fashion?

By Maxwell, a boutique offering luxury fashion with untapped potential, is looking for a Social Media and Marketing Coordinator who’s ready to take our brand to the next level.

What We’re Looking For

We’re seeking someone who:

Has proven experience managing multiple social media accounts across platforms (Instagram, TikTok, Facebook, etc.)
Understands fashion trends, brand voice, and visual storytelling
Is confident, independent, and thrives without micromanagement
Can consistently create engaging content, grow our following, and drive meaningful engagement
Is up-to-date with current social media tools, strategies, and algorithm changes
Brings ideas to the table and is ready to own our social presence like it’s their own
Is camera-ready, confident, and comfortable being on camera for social media content (this is non-negotiable)
Represents a high-end professional image capable of building a strong digital presence that aligns with our brand and is able to model our clothing for our social media audience

Key Responsibilities

Develop and execute a content calendar tailored to our boutique
Manage daily posting, stories, and community engagement across 6–8 accounts and platforms
Create visually appealing photo and video content, featuring our product, store, team, and self-presentation when needed
Track and report on growth, insights, and engagement
Collaborate with our internal team on promotions, new arrivals, and events
Identify influencer and local business partnership opportunities
Coordinate photoshoots for content creation
Line up marketing events for exposure
Build our online presence through social media and online boutique sales

What You’ll Love

Creative freedom in an inspiring, fashion-forward environment
The opportunity to shape and grow a luxury brand from the inside
Full-time schedule and the chance to work alongside a passionate, supportive team

If you’re a go-getter with the vision, style, on-camera confidence, and digital know-how to bring By Maxwell to life online, we want to hear from you.

Job Type: Full-time

Pay: From $14.00 per hour

Benefits:

Dental insurance
Employee discount
Flexible schedule
Professional development assistance
Vision insurance

Experience:

Social media management: 1 year (Required)

Ability to Commute:

McAllen, TX 78504 (Required)

Work Location: In person