Social Media & Marketing Coordinator
Primary job is to create content, manage the brand, and execute marketing initiatives that fuel growth.
Position Details
35 hours per week in salon
In person for content creation and team collaboration
Starting pay: $20-$25/hour
Opportunity for compensation growth as responsibilities and results increase
Open to negotiation for candidates with experience in Meta ads, content strategy, or the beauty industry
Ideal Candidate
You might be a great fit if you:
Love social media, branding, and content creation
Have strong Canva skills
Are comfortable filming and editing short-form video
Understand what makes content convert, not just look pretty
Can write compelling copy
Stay current on trends while protecting brand consistency
Are organized and self-directed
Can take an idea and execute it without constant direction
What Success Looks Like
Increased new guest inquiries
Increased social engagement
Strong recruiting pipeline
Consistent content output
Growth in brand awareness
More visibility for Max + Ro in the local market
Core Responsibilities
Social Media Management
Manage all Max + Ro social media accounts
Create monthly content calendars
Schedule and publish content
Write captions in the Max + Ro brand voice
Monitor comments and messages
Track performance and report insights
Guest Conversion & DM Engagement
Respond to all Instagram and Facebook DMs within 24 hours
Engage with comments in a way that's personable
After replying to engagers, proactively DM them to move the conversation toward booking (or shadowing/setting up a zoom interview if it’s a potential stylist)
Track inquiry-to-booking conversion and report on it weekly
Content Creation
Capture photo and video content weekly
Edit Reels, Stories, carousels, and promotional content
Create graphics and marketing assets in Canva
Maintain a content library
Direct stylists on content opportunities and trends
Brand Growth
Ensure all marketing aligns with Max + Ro's luxury, approachable brand
Develop campaigns around promotions, recruiting, retail, and extensions
Create marketing plans for launches and events
Identify local partnership and community opportunities
Help positioning for Max + Ro in our local market
Recruiting Marketing
Create recruiting content
Manage hiring campaigns
Create graphics, videos, and social content to attract stylists
Support hiring events
In-Salon Marketing
Create signage
Design promotional materials
Support retail campaigns
Create team resources and educational graphics
Maintain a consistent guest experience through branding
Pay: $20.00 - $24.00 per hour
Work Location: Hybrid remote in Salem, OR 97304
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