Social Media and Marketing Coordinator

HEIGHTS PLASTIC SURGERY

Houston, Texas | In-Person, Full-Time

MARKETING & SOCIAL MEDIA COORDINATOR

We are looking for a rare individual — someone who walks into a room, spots the story, films it, edits it, posts it, tracks the numbers, and comes back with three more ideas before the week is out. If that sounds like you, keep reading.

Heights Plastic Surgery is growing — and we are looking for someone who is genuinely excited to grow with us.

We are looking for a person who is passionate about marketing, proud of the work they put into the world, and ready to invest in something meaningful. Someone who will walk through our doors excited about what they are building — and where it can take them.

If marketing is something you love, if you bring energy and ideas to everything you touch, and if you are the kind of person who is always thinking about what could be better — we would love to meet you.

THE ROLE

We are expanding our in-house media team.

You will take ownership of real channels and campaigns and you are responsible for how how we show up in the market. The scope is broad, the autonomy is real, the expectations are high, and the opportunity to shape and elevate the brand is substantial.

WHAT THIS ROLE INVOLVES

This position touches every part of our marketing operation. We want to be upfront about the scope so the right person can see themselves in it:

You will own real channels and campaigns, with the creative freedom and accountability that comes with that
You will be expected to bring ideas, not just execute them
You will work directly with patients and staff, which calls for warmth, professionalism, and genuine confidence
You will track your own performance and use what you learn to keep getting better
This is a role where your passion will show — and where it will be noticed

WHAT MAKES THIS ROLE DIFFERENT

Most marketing roles ask you to specialize in one area. This one invites you to think across the whole picture — strategy, storytelling, production, analytics, print, digital, and everything in between.

You will have a teammate to collaborate with and your own lane to own. You will be working in a professional environment doing work you can genuinely be proud of.

This is a role for someone ready to show up fully — and be recognized for it.

Success in this role requires a strong commitment to continuous growth and professional development. The ideal candidate actively invests in themselves by expanding their knowledge, refining their skills, and seeking out resources to improve their performance. Rather than waiting for answers, they proactively seek information, leverage available resources, and continuously look for ways to improve. They embrace feedback, are eager to learn, and are committed to growing both personally and professionally.

This position also requires an entrepreneurial mindset. The ideal candidate does not wait for direction or rely on others to create opportunities. They consistently bring fresh ideas to the table, take initiative, and execute with urgency and follow-through. In our fast-paced environment, speed, adaptability, resourcefulness, and self-sufficiency are essential. We are seeking someone who identifies what needs to be done, takes ownership, and delivers results with minimal oversight.

RESPONSIBILITIES

Strategy & Content Calendar

Contribute to and help own the master content calendar across monthly, quarterly, and annual arcs
Develop promotional strategy around quarterly and seasonal campaigns, procedure spotlights, practice events, and market opportunities
Bring ideas proactively — campaigns, partnerships, content series — and lead them through to execution
Conduct ongoing competitor analysis to identify positioning opportunities in the Houston market

Content & Production

Proactively identify content opportunities — you won’t be handed a shot list
Film, direct, and edit video content (Reels, TikToks, before/afters, educational series, testimonials)
Multiply every asset: one video shoot becomes multiple posts, stories, clips, and ads
Produce graphics, copy, and creative for all platforms using Adobe Creative Suite, Canva, and CapCut

Social Media & Brand

Manage assigned social platforms and contribute to overall platform strategy
Engage authentically with followers, respond to comments and DMs, and build community
Maintain a consistent, premium brand voice and aesthetic across every touchpoint
Monitor trends and bring fresh ideas to the team

Website Management

Update the practice website: landing pages, procedure pages, blog posts, and specials
Monitor site performance and implement improvements based on data
Coordinate with web developers or agency partners for technical updates
Keep all digital assets and calls-to-action aligned with current campaigns

Agency Coordination

Work alongside external marketing agencies and media partners as an internal point of contact
Brief agencies clearly, manage timelines and deliverables, and ensure outputs meet brand standards.
Evaluate agency performance and contribute recommendations

Blogging & Email Newsletters

Write and publish SEO-driven blog content on procedures, patient education, and practice news
Plan and execute monthly email newsletters: copy, design, segmentation, and performance tracking
Build email campaigns around promotions, events, and seasonal moments
Help grow and maintain the subscriber list

Advertising & Lead Generation

Plan and manage Google Ads, Meta Ads, and TikTok Ads campaigns
Create content and campaigns aligned to the patient journey from awareness through consultation
Track campaign performance and refine based on results

Analytics & Reporting

Maintain KPI dashboards for your channels: engagement, reach, leads, and conversions
Deliver clear weekly and monthly reports with insights and recommendations
Use data to inform your decisions and share what you learn with the team

Print Media & In-Office Collateral

Design print materials for magazine advertisements in luxury and lifestyle publications
Create in-office collateral: procedure brochures, patient pamphlets, service menus, event flyers, and signage
Manage print vendor relationships and production timelines
Ensure all print assets are cohesive with current digital campaigns

Partnerships & Growth

Identify and manage influencer relationships and collaboration opportunities
Represent the brand with care and professionalism with vendors, media contacts, and community partners
Stay current on platform trends and share what you find with the team

WHO YOU ARE

Deeply passionate about marketing — you eat, sleep, and breathe this industry and it shows in everything you produce
Career-driven and intentional — you are not here to collect a paycheck, you are here to build something you are proud of and grow into the best marketer you can be
Ambitious and self-directed — you hold yourself to a high standard and you’re always looking for ways to do better
Creative and analytical in equal measure — you love making things and you love knowing if they worked
Warm and comfortable with people — with patients, staff, and surgeons, on camera and in conversation
A natural storyteller who thinks about content with both heart and strategy
Someone who thinks in systems: one video → multiple formats → extended reach
A collaborator who also knows how to take full ownership of a project
Organized and detail-oriented — you can manage a content calendar, a vendor deadline, and a campaign report all at once
A strong writer — whether it’s a patient-facing blog post or copy for a luxury print ad
Resourceful and solution-oriented — you figure things out and you bring energy to the process

QUALIFICATIONS

Experience: 3+ years in social media management, content creation, or digital marketing — preferably in healthcare, aesthetics, wellness, or luxury services
Content Production: Proven ability to shoot and edit professional-quality video and photo content independently
Adobe Creative Suite: Proficiency in Premiere Pro, Photoshop, InDesign, and/or After Effects required
Print Design: Experience designing print-ready files for magazine ads, brochures, or marketing collateral
Website Management: Hands-on experience managing and updating a business website (WordPress, Webflow, or similar CMS)
Email Marketing: Experience with platforms such as Flodesk or Constant Contact
Paid Advertising: Hands-on experience managing Google Ads and Meta Ads campaigns with measurable results
Analytics: Comfortable with Google Analytics, ROI, Meta Business Suite, and building performance reports
Communication: Strong interpersonal skills — you will interact with patients and represent our brand in person daily
Portfolio: A body of work that reflects your range, your taste, and your results

Bonus if you have:

Experience in plastic surgery, med spa, or cosmetic dermatology marketing
Influencer outreach or PR experience
Photography skills or drone/gimbal operation
SEO/SEM depth beyond basic analytics
Experience working as part of a creative team

WHY HEIGHTS PLASTIC SURGERY

Competitive compensation commensurate with experience, plus full benefits (health insurance, employee discount, PTO)
Creative freedom — your ideas will be heard, encouraged, and given the room to become something real
Here for the long run — we are invested in the people who join us and committed to growing together
Career runway — as the team expands, there is genuine opportunity for those who want to grow their skill set
A beautiful place to work — our facility is modern, welcoming, and an environment you will genuinely enjoy being in every day

HOW TO APPLY

We would love to hear from you. Please send your resume, a cover letter that gives us a sense of who you are and what excites you about this opportunity, and a portfolio or links to work you have created and managed. Candidates who do not include a portfolio will not be considered.

Show us what you’ve got. We’re looking forward to it.

Heights Plastic Surgery is an equal opportunity employer.

Job Type: Full-time

Benefits:

Dental insurance
Health insurance
Life insurance
Paid time off

Application Question(s):

Please define how you track KPI's in Digital and Social Media Marketing?

Experience:

Adobe Premiere: 3 years (Required)
Social media marketing: 3 years (Required)
Digital Ad Management: 3 years (Required)

Work Location: In person