Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement, increase brand awareness, and support business growth. Your expertise in social media management, digital marketing analytics, and creative media tools will be essential in creating impactful marketing strategies that resonate with diverse audiences. Join us to shape our online voice and connect authentically with our community through energetic and engaging content.

Responsibilities

Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.Create, curate, and manage high-quality content—such as graphics, videos, blog posts, and photography—that aligns with brand messaging and marketing goals.Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activity; leverage this data to refine campaigns.Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually compelling content that captures attention.Manage social media advertising campaigns on platforms like Facebook Advertising and optimize performance using analytics tools such as Google Analytics and social media platform insights.Track digital marketing performance through detailed analytics reports; analyze data related to marketing online analytics, media performance metrics, and social media analytics to measure success.Oversee social media communication by engaging with followers promptly and professionally while maintaining a consistent brand voice.Coordinate with cross-functional teams including PR, content creation, graphic design, and e-commerce to ensure cohesive messaging across all channels.Requirements

Proven experience in social media management combined with a strong understanding of digital marketing performance monitoring tools.Proficiency in content creation software such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, along with video editing skills for multimedia content production.Hands-on experience with social listening platforms like Buffer (application), Hootsuite or similar tools for scheduling and analytics.Knowledge of SEO best practices along with keyword research techniques to enhance content discoverability.Ability to analyze web analytics data from Google Analytics or similar tools to assess campaign effectiveness.Strong writing skills for content writing that is engaging, clear, and aligned with branding guidelines.Excellent relationship management skills for collaborating with internal teams and external partners effectively.Familiarity with social media advertising platforms such as Facebook Advertising; experience in managing paid campaigns is highly desirable.A background in branding strategy, public relations principles, media editing tools proficiency, photography skills, and e-commerce knowledge will be advantageous.Join us as a Social Media and Marketing Manager if you’re passionate about creating vibrant digital narratives that inspire action! Bring your energy-driven approach to our team—where innovative ideas meet impactful execution—and help us build a compelling online presence that truly connects with our audience!

Pay: $22.00 per hour

Work Location: Hybrid remote in Provo, UT 84604