Social Media and Marketing Manager

Job Summary We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. Your expertise in social media management, digital marketing analytics, and creative media tools will be essential in creating impactful marketing strategies that resonate with diverse audiences. Responsibilities Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.Create, curate, and manage high-quality content—such as graphics, videos, blog posts, and photography—that aligns with brand messaging and marketing goals.Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activity; leverage this data to refine campaigns.Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually compelling content that captures attention.Manage social media advertising campaigns on platforms like Facebook Advertising and optimize performance using analytics tools such as Google Analytics and social media platform insights.Track digital marketing performance through detailed analytics reports; analyze data related to marketing online analytics, media performance metrics, and social media analytics to measure success.Oversee social media communication by engaging with followers promptly and professionally while maintaining a consistent brand voice.Coordinate with cross-functional teams including PR, content creation, graphic design, and e-commerce to ensure cohesive messaging across all channels.Requirements