Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our social media presence across multiple platforms. Your expertise will drive engagement, increase brand awareness, and support our overall marketing objectives through strategic social media management and creative content creation. The ideal candidate has experience increasing brand awareness, creating video and visual content, and engaging online presence, stays current with social media trends, and knows how to create content that drives engagement and conversions.
Duties
Social Media & Management

Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
Update and maximize social media channels with scheduled posts, updates, and analytics reporting. Monitor performance metrics and adjust strategy to increase engagement and growth
Manage social media advertising campaigns on platforms like Facebook Advertising and Google Analytics to optimize reach and conversions.
Proven experience in social media management, content creation, digital marketing analytics, media editing tools.
Excellent written communication skills with the ability to craft compelling content that resonates with diverse audiences; proofreading skills are essential.
Ability to manage multiple projects simultaneously while maintaining attention to detail in branding consistency and quality standards.

Marketing Content & Brand Management

Design, deliver, edit, and optimize marketing materials including Brochures, Flyers & Newsletters.
Ensures visual content is consistent with Branding & Product Guidelines
Collaborate and work proactively with sales to design and execute strategic, creative personal branding and marketing plans.
Create and maintain a centralized brand resource library to enable users across the organization to access
Assist with marketing for educational seminars, networking & community events

Qualifications:

1-2 years of experience in social media management, content creation, or digital marketing
Proven track record of growing and managing branded social channels
Proficient in video/photo editing tools
Self-starter with exceptional creativity and attention to detail
Excellent communication and organizational skills
Team-oriented, enthusiastic, eager, motivated, collaborative, with a strong work ethic
Ability to manage multiple projects efficiently with strong written and verbal communication skills

Pay: $45,000.00 - $65,000.00 per year
Benefits

Dental insurance
Health insurance
Paid time off
Retirement plan

Work Location: Hybrid remote in Allentown, PA 18103