Social Media and Marketing Manager

For over 30 years, Sweetgrass Properties has managed vacation rentals across Kiawah Island, Seabrook Island, Isle of Palms, and Wild Dunes Resort, staying locally owned and locally rooted the whole way through. We're looking for a Social Media and Marketing Manager to lead the creative direction and growth strategy behind that story.

This role is the perfect blend of social content creation and paid strategy, managing all Sweetgrass accounts from organic growth strategy to content creation to social scale and beyond, with Meta Ads as a supporting piece of the mix. You'll set the creative direction for how Charleston's coast gets introduced to both future guests and future homeowners.

What you'll own:

Organic social strategy and content creation across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Reddit, and Google Business ProfileRunning and updating Meta Ads campaigns as a supporting layer to organic growthManaging the photography schedule alongside our team photographer, including heading out to properties for content shoots along with scheduling, staging, and shoot logistics for new homesPartnering with the company owner on campaign ideas, mailers, and overall marketing strategyDeveloping campaigns with the Revenue + Reservations Team for key targeting during the holiday season and summer's busiest monthsCollaborating with our Graphic Designer & Marketing Manager to build a cohesive brand presence and bring the company to lifeBlog writing within the company website each month, covering homeowner topics and local must-knowsSEO and Google Ads best practices, working alongside our web provider to build the strongest strategy across every growth lever, with Google Analytics knowledge a plus!Manage local partnerships for beach gear, grocery deliveries and beyond with discount deals for our guestsWhat you bring:

A background in content creation with a sharp eye for designComfort building social strategy across platforms such as Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Reddit, and Google Business ProfileThe ability to run and update Meta Ads campaigns within the Google Business SuiteProficiency in Canva, CapCut and/or Adobe PremiereWorking knowledge of SEO and Google Ads best practices; Google Analytics experience a plusAn organized self-starter, passionate about Charleston and the coast, who can scale bookings and our portfolio without losing sight of overall company strategyWhat we offer:

$65,000–$75,000 salary, compensation based on experienceCompany covered health, dental, and vision insuranceCompany Macbook laptop and iPhone for contentA front-row seat to some of Charleston's most beautiful destinations, as part of the jobReal creative ownership, not just execution of someone else's visionThis is a dream role for someone who wants to market Charleston to the people visiting it and the people falling in love with it enough to buy in. If that's you, we'd love to hear from you.

Pay: $65,000.00 - $75,000.00 per year

Benefits:

Dental insuranceHealth insurancePaid time offVision insuranceWork Location: Hybrid remote in Johns Island, SC 29455